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Amazon ‘planning to open mini department stores in the US’

Amazon is reportedly planning to open large department stores in the US as the online shopping titan expands further into physical retail.

According to anonymous sources by The Wall Street Journal, Amazon is preparing to increase its brick-and-mortar footprint in a large way. They plan to open large physical locations in the US starting with California and Ohio. Customers will expect to see household items, electronics and of course, Amazon’s own-brand products.

The stores are tipped to be around 30,000 square ft in size and will offer products from well-known brands, according to the Wall Street Journal. This is much larger than Amazons other physical locations.

This move will see Amazon expanding into an area it originally disrupted as it grew into an all-in-one online shopping destination. 

The Pandemic

The pandemic took down many businesses. However, Amazon, on the other hand, has seen its company skyrocket during the pandemic as it profited from an increasing shift toward e-commerce. The booming business even helped to fund founder Jeff Bezos’ trip into space!

The move to physical retail for Amazon predates the virus, however. The company started with brick-and-mortar bookstores back in 2015, later acquiring Whole Foods for $13.4 billion in 2017. More recently, the company opened its first physical cashier less store in the US and soon after outside the US in March 2021, selling prepared meals, some groceries, and Amazon devices at its new site in Ealing, London.

Shoppers are watched around the store by cameras and sensors that track which items are placed in a basket. This is all done in a way which means there is no need to employ actual members of staff in the stores.

The new Amazon’s department stores will also allow them to showcase their range of electronics, from its Fire TVs and tablets to Echo speakers to its Ring home security range, and even its Luna cloud gaming service.

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